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Tradition and innovation at Endemage SS15 at Dubai Fashion Week

Endemage-18The collection, presented at Madinat Jumeirah, by the Omani sisters, Lubna and Nadia Al Zakwani, creates a believable image of defying gravity.

The forces of gravity didn't seem to work at the Endemage Spring-Summer 2015 fashion show at Dubai Fashion Week. The Omani label, Endemage, builds on and fuses traditional values of the Arabian style with more edgy and contemporary trends.

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This season Lubna and Nadia ignore the law of universal gravitation and showcase a sophisticated flowing collection of super feminine ready-to-wear pieces.

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A sense of even greater volatility is established by beautifully vibrant colours and pastels such as crème, white and lilac.

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The flowing fabrics – chiffons and silks – make a strong statement of an outright non-aggressive contemporary look.

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Special attention is drawn to the emerald colour and cut-out leaf patterns.

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The silhouettes are inspired by Zanzibar's amazing beaches and picturesque views, which can be recognised in the Omani sisters' designs.

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The way in which Lubna and Nadia Al Zakwani's work blends fashion with culture, is truly outstanding and inspirational.

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Traditional Omani designs inspire these elegant and feminine pieces fashioned for the modern Arab woman, whilst also capturing the imagination of world travellers who are not of Arabian origin.

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The Omani sisters are well known for the design of there exquisite and chic abayas. However, this season the Endemage Spring-Summer 2015 collection mixes cultural values with a modern and fresh zest.

 

 

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