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Easy elegance and feminine tailoring from Dima Ayad


Femininity never loses its importance in high-end fashion. Dima Ayad showcased her Spring-Summer 2015 collection draws an analogy between classical values and contemporary style and considers femininity as a certain expression of a female beauty.


Dubai-based Dima Ayad designs her sophisticated and exquisite pieces

for the female figure of all sizes and ages. This season Dima exhibits wearable designs with an emphasis on feminine detailing. Free-flowing dresses, voluminous skirts and bohemian harem pants delivers distinctly feminine aesthetic and a modern take on a classical elegance and romantic bohemia.


Dima Ayad’s trend-heavy Spring-Summer 2015 collection includes several features channelling the designer’s signature style. Delivering seasonal tendencies, Dima stays true to sheer fabrics and metallic shades, which were seen in her previous collections.


This season Dima goes one step further and presents more innovative approach patching together glittery and matte fabrics. Midi length pencil skirts, flattering dresses and chic crop tops simultaneously illuminate and bring the clean mat and elegant look.


Novel patterns is abstract and vibrant prints create a fresh dimention. Mesh camellia printed gowns, maxi skirts, harem pants and crop tops create refreshing and the loose silhouettes. Flattering shapes are brought to life using such fabrics as jacquard, jersey and organza in midnight blue, lilac, white and peach hues.


Dima Ayad’s brand concept is easy elegance with a focus on feminine tailoring that she delivers every season.


Establishing her label in 2010, designing her creations for Saks Fifth Avenue and showcasing AW 11 collection at London Fashion Week, Dima has vast and international experience that influences her new designs.


Embracing the feminine silhouette with lightweight fabrics, soft prints and clean lines, the designer creates an image of an elegant and seductive woman, who realises her female power. This woman shines, dressing in her luminously glittered dress or in a camellia print crop top in ensemble with voluminous peach colour skirt. Coco Chanel once said that a girl should be two things: classy and fabulous. Every woman will embody one and the other wearing Dima Ayad’s designs.


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